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Resources
What is a CMR? Certified
Marketing Representatives (CMR's) are agents who place and manage
Yellow Pages programs for clients that advertise in multiple states.
As a CMR, Xxela will research markets and directory headings to
plan optimal advertising. Xxela will also design ads, write copy
and deliver artwork on time to all publishers as well as negotiate
lower rates and ensure correct placement and billing with the thousands
of directories. CMR's must be licensed
and certified by the Yellow Pages Association (YPA).
YPA is the association
of the publishers, marketers and suppliers responsible for producing
Yellow Pages directories in more than 20 countries. Founded in 1988,
YPA has been instrumental in leading, serving and growing a print
and electronic media industry. Visit
the YPA Web Site
Contact
us today for more information
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